Inside Fiorucci’s Multi-Sensory Revolution
Tracing the lineage of Elio Fiorucci’s cultural epicenter, where Keith Haring painted the walls, Loredana Bertè was the main brand ambassador, and a young Madonna found her first stage.
On the 20th of February 2026, during London Fashion Week, Fiorucci staged an immersive presentation titled “Memorie,” in the guise of an intimate gathering “suspended,” per the show notes, “in an undefined era.” The set is an apartment in an undefined moment in time: it’s both vintage-inspired and retro-futuristic, slightly reminiscent of Metaphysical art, with clothes referencing various decades. Those who love David Lynch’s worlds will find themselves at ease: his heavy red stage curtains are now seaglass-colored; his signature chevron pattern is a Dalmatian print. Instead of Julee Cruise, you hear Nada’s “Ma che freddo fa,” Patty Pravo’s “La Bambola,” and Iván’s “Fotonovela.”
