Mind Enterprises on Reinventing Italo Disco, Musical Lineage, and Their Ties to Righeira

Outtakes from their The Guardian interview

In early May, Angelica Frey profiled Andrea Tirone and Roberto Conigliaro, the neo Italo disco duo Mind Enterprises for The Guardian.

The commission was prompted by their Coachella set and by their skyrocketing fame on social media, thanks to clips of their at-home sessions going viral on platforms like X, TikTok, and Instagram, which turned them into memes symbolizing the “European way of life”, whatever that means across the political spectrum. Their press representative completely vetoed our talking about their virality and their subsequent memeification, and considering what accounts initially spread their videos, we can see why the duo barely wants to have anything to do with or say about it.

Still, over a 45’ conversation, aided by the fact that the interview was conducted by an Italian native, the topics ranged from 90s Eurodance and Italian chav culture to how to source second-hand vintage, but not without talking about the way Italian music always emphasized a strong melodic component from…